#Trending - Welcome Back

Issue 12 • June 16, 2020

Welcome back as we track trends again as the world begins to open up. From staycations and food and beverage pivots to shelter in place habits many want to keep, it's a whole new world out there since COVID-19 arrived. Here's your three-minute read.

Will Staycations Be A Big Summer Trend?

As the world begins to move again after #ShelterInPlace orders, hotels are betting summer travel will be focused on staycations — destinations where you don't need to use public transport of any kind (trains, planes, etc.). Bloomberg reports on the trend here.

Loyalty Benefits On Hold

Marriott has just announced it is suspending brand standards and elite loyalty benefits due to the Coronavirus. With staffing shortages, supply chain issues, and new local health guidelines, will guests be paying the same for less? The Points Guy explores the issue here.

Food Trends Which Will Define The New Normal

Restaurants had to pivot like never before if they wanted to survive during COVID-19. While some are gone forever, here is an interesting look at five food trends which will define the new normal in food ​ from NDTV.

Quarantine Habits Which Will Remain

Global citizens literally had to change their lives during the lockdown and many are realizing they want to keep some of those habits — from daily exercise to reducing consumerism, spending more time in nature, and more. Check out this Vox story here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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