#Trending - Who Is The NeoLuxury Traveler, Hotels Get Creative With Spa Offerings, Staff-Less Hotels, And Keynote Speakers Present Via Hologram

The luxury traveler is once again changing — now they are called "NeoLuxury Travelers." Your basic massage, facial, and pedicure no longer cuts it on the spa menu. Hotels are considering going without staff, and a new way to host a meeting. Check it out in our three-minute read below.

Meet The NeoLuxury Traveler

Luxury has moved from ownership to experiences to feelings. The Neoluxury Traveler wants the experience through every aspect of the journey from trip planning to arrival at the airport and when they go out of their hotel or other accommodation. To market to them, we can't serve up a categorized, standardized, pigeon-holed package. Instead, we need to know who they are, tailor the message or product accordingly, and allow for co-creation. Read more in PhocusWire here.

Hotels Get Creative With Spa Offerings

Cannabis-based therapies. Gong baths. A mind spa offering meditation, hypnotherapy and drawing. Spas are becoming more original in their treatments and therapies as the same old massages and facials just won't do. Read more in the South China Morning Post here.

Is A Staff-Less Hotel The Way Of The Future?

A staff-less hotel could be coming. People don't mind arriving at an Airbnb with no one to greet them, so why can't this work for a hotel? Some say it already has. Millennials and Gen Z really don't need to be greeted at the front desk or have someone hand them a room key. If they can do it all by their phone — including preordering extra pillows and towels from their mobile device prior to checking in — that is totally cool with them. Read more in Forbes here.

Beam The Speaker In Scotty

Hologram presentations could, in fact, be the future if hotels and convention centers can figure out a way around the cost of the projection equipment. Hologram technology could cut the variable of COVID safety fears out, allowing speakers to attend events from the comfort of their homes in hologram form. Not only would this be good for the environment, but it could also reduce travel times and provide significant return on the initial investment in the long run. It ensures that events can continue without a COVID hitch while speakers are presented in a much more engaging way than a Zoom call. Read more in Event Manager here.

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