#Trending - What You Need To Know About Summer Travel, Sustainability, Hotel Coffee, And Hospitality Marketing For Fall And Beyond
Issue 46 • June 22, 2021
It's been an interesting 2021 as survey after survey finds consumers care deeply about sustainable travel — that is until a new survey digs deeper to find their commitment is only until it inconveniences OR costs them more. Summer 2021 travel will be record breaking, but afterwards hotels will need to push hard to drive bookings in fall and beyond. Read all about what is trending this week below in your three-minute read.
Travelers Care Deeply About Sustainability — Unless It Inconveniences Them
We've reported a lot here with surveys from Virtuoso and others about how sustainable travel has truly taken off since the pandemic. But in another survey by travel site The Vacationer, a similar majority (83%) said sustainable travel was somewhat or very important to them. Yet, almost half (48%) of respondents said they would opt for such trips only if it did not inconvenience them. Read more in CNBC here.
Summer 2021 Travel Spending Will Be Record Breaking
According to Allianz Partners USA's 13th annual Vacation Confidence Index, summer travel spending will be record breaking. The index predicts Americans' total summer vacation spend this year will exceed the $150 billion mark for the first time, totaling $153.7 billion -- a 160% increase over 2020, when many were in lockdown, and a 50% increase over 2019's summer vacation spend. Read more in Travel Weekly here.
Self-Serve Coffee In Hotel Lobbies Isn't Cutting It Anymore
Behind bottled water, coffee is the second largest category in terms of beverage sales for most hotels. While most guests weren't comfortable during COVID grabbing a cup at a lobby station where other guests have touched things before them, it gave hotels a chance to curate a more refined coffee service in their bar — and that trend is here to stay and expanding. Read more in Hotels Magazine here.
Hotels Will Sell Themselves This Summer, But Then What?
Hotel rooms and short-term rentals will sell themselves this summer as U.S. travelers rush to take long-delayed vacations, but then what? Loyalty programs remain important for hotels, but after 15 months, customers’ attention may have wandered. Hotels are focused on rebuilding that loyalty, through more digital marketing that reaches customers where they are. Traditional media marketing is coming back after pausing for much of the pandemic, but digital will get more attention from now on. Read more in Skift here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.