#Trending - Vegan Travel Is Becoming A Thing, Travelers Are Spending More, And 36 Million Americans Could Become Digital Nomads

Issue 78 • February 1, 2022

Here's some great news: travelers are spending more on their vacations! Couple this with the fact that 36 million Americans have the potential to become digital nomads, and travel and hospitality companies can begin to see recovery dollars flowing in. We've also got news about vegan travel — including vegan furnishings — and how the subscription model is poised to skyrocket in the travel space. Check it all out in our three-minute read below.

Travelers Are Just Plain Spending More

A new study found that luxury tourism has recovered quicker than budget tourism in the US, due in part to an increase in high-net-worth individuals. According to a survey from GlobalData.com, 29% of respondents said their travel budgets have increased over what they would have spent before the coronavirus pandemic started. Not traveling for two years means that people have more to spend on their trips now AND they realize they place greater value on luxury and comfort these days. Read more in Travel Pulse here.

36 Million Americans Have The Potential To Become Digital Nomads

In this time of the "great migration," the remote work phenomenon is leading to increased leisure trips in the US. At least 36 million Americans have the potential to become digital nomads and if just 6% of this 36 million choose to travel, they’d represent a $1 billion market — a sign of the remote work market’s massive potential at a global level. Read more in Skift here.

Vegan Travel Is Becoming A Thing

While vegans are still very much in the minority, there is a growing trend in people planning their vacations around where they can source a good variety of restaurants serving plant-based meals. Yet, in addition to the die-hard vegans, a growing number of people are more interested in reducing their meat consumption, often for environmental reasons as livestock operations significantly produce climate-disruptive methane gas. And some hotels are taking it one step further by offering suites free of animal products and animal-tested products, with zero use of leather and feather-free bedding. Read more in The New York Times here.

Subscription Models Could Be Poised To Skyrocket

Remote workers — now called "Laptop Luggers" — are indeed going to have a huge impact on travel going forward. Many believe the fact that people can now travel more because they can essentially work from anywhere will be a boon to the subscription-model based travel program. Read more in Skift here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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