#Trending - Travelers Want To Live Large, Hotels And Brands Still Want To Partner, August Travel Wasn't As Strong As Hoped, And Airports Are Trying To Make The On The Ground Experience More Relaxing

Air travel is a nightmare these days, but the good news is that airport designers are on the case! Travelers want to live large and are willing to pay the price for it. Hotels and brands are still looking to partner, and August travel figures aren't as rosy as we might have hoped. Check it out below.

Travel Mindset: High-End Means High-Spend

In a recent survey by ILTM and Travel Weekly regarding luxury travelers, the key finding is that travelers want to live large: big suites, in-room pools, private chef, private jet, etc. While some luxury travelers are choosing to still NOT travel, those who do want customized vacations including luxury all-inclusives, multiple travel bookings, longer trips, private tours, etc. Read more in Travel Weekly here.

Hotels And Brands Still Look To Partner

Hotels have always presented a unique opportunity for brands looking to market — or even sell — their products. But with hotel occupancy low during and since the pandemic, some startups are changing the way they think about hotel partnerships — using them as a vehicle for brand awareness or pitching themselves to hotels as a way to better meet customers’ needs versus mass distribution. Read more in Modern Retail here.

August Didn't Prove To Be As Strong For Travel As The Industry Hoped

Global travel trends remained under pressure from the coronavirus pandemic in August. Sabre reported net air bookings were down about 65% in August compared with August of 2019. Passengers boarded were down about 38% versus August 2019 and gross hotel central reservations were down about 22%. Read more in MarketWatch here.

Airports Are Trying To Ease Psychic Turbulence On The Ground

Let's face it, flying these days is anything but pleasurable. The good news is that airport designers have taken note and they are hoping to calm things down with outdoor spaces, wide-open views, reduction of audio clutter, outdoor terraces with firepits, and even foliage. Read more in The New York Times here.

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