#Trending - The Top Holiday Travel Destinations, Google Is Now Labeling Hotels Eco-Certified, And Travelers Can Make Their Vacation Eco-Positive
Issue 61 • October 5, 2021
It is a big push for sustainability as Google is now labeling hotels as "Eco-Certified" in searches. Hotel brands are going farther into e-commerce for their lifestyle products, and there's a new way travelers can make their vacation travel eco-positive. Read it all in our three-minute read below.
Google Now Labels Hotels "Eco-Certified" On Searches
A recent Booking.com survey found consumers reporting that finding a hotel with actual eco credibility isn’t easy — and they’re right. Hotels that take sustainability seriously don’t often shout it from the rooftops, while others tout themselves as green just for offering an option to skip daily laundering of linen. On September 22nd, Google launched a tool that labels hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. Clicking on the “About” tab will detail the property’s specific sustainability practices, such as having water use audited by an independent organization or using energy from carbon-free sources. Read more in Bloomberg here.
And The Top Holiday Travel Destinations Are...
It might be a bit too early for holiday shopping, but according to an Expedia survey, people are already booking holiday travel. The top choices for Thanksgiving and Christmas escapes are sunny beachside destinations across Mexico, the southern U.S., and the Caribbean. Mountaintop getaways to Utah and Colorado are also shaping up to be popular for travelers this holiday season. Read more in Hotel Business here.
Travelers Can Purchase Trees To Ensure Their Vacation Is Climate Positive
Ensemble Travel Group is the first US travel agency making strides in ensuring travel doesn't impact the environment. Through a partnership with Trees4Travel, Ensemble clients who are concerned about offsetting carbon emissions have the option to purchase trees to ensure their trip is climate positive. And for every additional tree that a client purchases which goes beyond that objective, Trees4Travel will match that purchase with a second tree. Read more in Insider Travel Report here.
Hotel Brands Are Digging Deeper Into Ecommerce Retail Space
Sure hotels have been selling mattresses, sheets, and bathrobes for years, but now one hotel brand has dug deeper into the e-commerce retail space. Four Seasons wants to bring its brand ethos into your home and lifestyle by selling items like velvet slippers, throws, candles, and travel and fashion accessories. Read more in Insider Travel Report here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.