#Trending - The Pandemic Spurred New Reasons To Travel, Hilton Profiles The 2022 Traveler, And Could The Gig Economy Be Coming To The Hospitality Industry?

This is a short week so we'll get right to it. COVID has motivated a host of new reasons to travel. Hilton profiles the 2022 traveler. Some hospitality executives think the gig economy many benefit the industry. And remember to court the "Workcationer" in your ongoing marketing efforts. It's all in our three-minute read below. Thank you for checking #Trending out and Happy Thanksgiving!

Wanderlust Streaming, Friendcations, And Epic Experiences

With the world having been changed — probably in some way forever — as a result of COVID, we are seeing a host of new reasons to travel. Researchers are drilling down in the data to find trends like wanderlust streaming — travel influenced by the shows we streamed during lockdown (Emily in Paris fans wanting to head to France) — friendcations, and a burning desire to enjoy epic experiences NOW versus later. Read more in HospitalityNet here.

Hilton Profiles The 2022 Traveler

Hilton Hotels has just issued a report about the redefined traveler for 2022. The impact of COVID has changed priorities for consumers and this, in turn, has impacted the way they want to travel. Amid chaos, people have found efficiencies and they want to maintain those behaviors, they nurtured new and existing passions and want to indulge those on the road, have a focus on wellness beyond the gym, and many other interesting insights. Read more in Hilton's 2022 Traveler Report here.

Could The Gig Economy Be Coming To The Hospitality Industry?

It's no surprise that finding workers for the hospitality industry is one of the biggest challenges faced worldwide. At the recent NYU Hospitality Investment Conference, US Travel Association's Roger Dow suggested we need to look at filling labor shortages in a different way. “Can there be a gig workforce? Can someone work two days a week? Can someone work in a Marriott on a Tuesday and a Hilton on a Wednesday? We got to really rethink this. Starbucks is doing four-hour shifts and getting big productivity. We got to think of 10 housekeepers work together at a four-hour shift and take care of their families.” Read more in Hospitality Business here.

Keep On Courting The Workationer

Here's another term for you to add to your marketing toolbox: the Workationer. An estimated 47% of people are still working remotely so that means many hotel guests could be people who decided they needed a change of scenery while they work — and enjoy some R&R too. It's definitely something to include in your 2022 marketing plan. How will you target and attract these guests? Read more in HospitalityNet here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

To learn more about JC Communications, visit our website, check out our portfolio, email us, or call us.

JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.