#Trending - The Luxury Floodgates Are About To Open, Resort Fees Will Soon Be History, 2022 Travel Will Be More Focused On Life Moments

Issue 69 • November 30, 2021

Big news recently as one hotel giant agreed to do away with listing resort fees separately. The luxury floodgates are about to open as luxury travelers are putting travel adventures over buying things. Consumers are making more conscious travel choices and 2022 travel will be focused on defining "life moments". Read it all in our three-minute read below.

Luxury Travelers Are Looking For Things They Didn't Even Know They Wanted

The nation's top travel agents are warning that the luxury floodgates are about to open. Well-to-do families did exceptionally well during the pandemic and instead of the new Range Rover or the Picasso, they want to travel, be pampered, and enjoy luxuries and one-of-a-kind experiences beyond anything they had requested before. Read more in Travel Weekly here.

How Consumers Are Making More Conscious Travel Choices

If there was any bright side to the pandemic lockdown, it was how a lot of the special places on earth had a chance to regenerate with a lack of tourists coming in constantly. This has propelled many consumers to make more conscious travel choices including looking beyond the greenwashing to understand who and what their travels can benefit and spending money there, considering alternative means of travel, as well as other strategies. Read more in Conde Nast Traveler here.

Looks Like Resort Fee Add-ons Will Soon Be History

Marriott International has agreed to include mandatory resort fees in the room rate in an agreement with the Pennsylvania attorney general's office. This will probably be the way forward as hotel companies are challenged to drop what is known as drip pricing in a bid to be more transparent in the total cost guests will actually pay at point of booking. Read more in Travel Weekly here.

2022 Travel Will Focus On More Meaningful "Life Moments"

Google recently commissioned a survey for 2022 travel which found that more than half (56%) of Americans are likely to participate in a life moment in the next two year and 78% are considering travel related to those moments. Additionally, three in four travelers will seek out information specific to their cultural and ethnic backgrounds. Read more in PhocusWire here.


 

 


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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