#Trending - The Influencer Dilemma, Sleeper Trains Vie For Business Travelers, Cruise Booking Windows Lengthen, And A Sustainable Travel Booking App

The influencer debate continues to rage on — we've got new findings that people DON'T actually buy things promoted by influencers. There's a new hotel booking app for responsible travel, Bonvoy partners with Uber Eats, and more. ​ It's all here in your 3-minute read.

Influencers Don't Actually Influence Purchases

Here's a NOT surprising finding: few social media users actually buy products promoted by influencers. In a recent survey by Visual Object, 58% of social media users have not and never intend to purchase influencer-promoted products. Really makes you re-think working with influencers doesn't it? Read more in O'Dwyer's here.

European Sleeper Train Aims To Make Business Travel Greener

European Sleeper is a new company starting service next year which plans to lure corporate travelers away from fuel guzzling flights to overnight train travel within Europe. The plan is to offer a good product, comfortable bed, and enough frequency aligned with business traveler schedules — early morning arrivals and late evening departures. Read more in Skift here.

Hotel Booking App Promotes Sustainable Travel

More and more consumers are interested in responsible travel and the Kind Traveler app helps them do so more easily. It’s the world’s first socially conscious “Give + Get” hotel booking engine that empowers travelers to do good. Read more in Men's Journal here.

Bonvoy Loyalty Program Expands Beyond Core Product

Here's an interesting shift in hospitality loyalty programs. There was a time when you could earn points by staying at member-branded hotels. Now Marriott's Bonvoy is giving grounded travelers an opportunity to earn points just by ordering food delivery at home through a new partnership with Uber/Uber Eats. This is undoubtedly a bid to make rewards more achievable at a time when people aren't checking in. Read more in The Points Guy here.

Cruise Booking Windows Now A Year Out

With the goal post of when Americans can travel abroad moving farther away with each passing day — summer vacation dreams are cautiously pushed to fall or the holidays — cruise lines are seeing their booking windows extended farther than ever before. While booking six months in advance was once the norm, travel agents are reporting bookings a full year out as consumers want to be sure they can actually set sail. Read more in Travel Weekly here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

To learn more about JC Communications, visit our website, check out our portfolio, email us, or call us.

JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.