#Trending - The Great American Road Trip Is Back, Consumers Vote YES On Digital Passports, And Travelers Take A Deeper Dive On Land And Sea

Issue 36 • April 13, 2021

How do you feel about checking into a hotel with an automated front desk kiosk that not only dispenses your key — if you want one — but breakfast and coffee too? Tour operators are giving travelers a peek behind the curtain at sustainability efforts, and consumers vote YES on digital health passports. It's all here in your weekly 3-minute read.

Travelers Want To Take A Deeper Dive On Land And Sea

As luxury travel resumes, more partnerships are being formed to build two key pillars of the sustainable travel movement: supporting local communities and offering guests deeper dives into the wildlife and the ecosystems of far-flung locales. One African tour operator, for example, is enabling participants to go behind the scenes of regular safaris and learn from wildlife experts about gorilla conservation in Uganda. Read more in Travel Weekly here.

Consumers Vote Yes On Digital Health Passports

91% of consumers surveyed by Amadeus say they would be comfortable using a digital health passport going forward, because they believe it will help bring travel back safely. Travelers were also asked what solutions might reassure them when it comes to digital health data with 42% of respondents saying a travel application for the whole journey would improve the overall experience and 41% saying such an app would reduce travel stress. Read more in PhocusWire here.

The Hotel Front Desk Of The Future

Currently in a beta phase, two New York City hotels are trying out automated kiosks at the front desk to replace human beings. Equipped with touch screens that can check in guests and spit out room keys, the giant vending machines are also “grab-and-go marketplaces” that can dispense everything from coffee to breakfast sandwiches and cereal. Read more in The New York Post here.

The Great American Road Trip Is Back — And Stronger Than Ever

Newly released data from location intelligence provider Arrivalist’s Daily Travel Index, which tracks American road trips, shows that for the first time since the pandemic, road trip vacations have surpassed 2019 levels. Road trips of 250 miles or more over Easter weekend in 2021 were a full 35% higher than long road trips during the same period of time in 2019. Read more in Skift here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit.

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We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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