#Trending - The Death Of The Hotel Lobby, Online Hotel Reviews Are Declining, And Adventure Travel Circa 2021
Issue 54 • August 17, 2021
Kiss the opulent hotel lobbies with an impressive front desk goodbye as they are on the way out! Online hotel reviews are declining, adventure travel is growing with a twist, and travelers are starting to make accommodations choices based upon their beliefs. Check it out in a three-minute read below.
Online Hotel Reviews Are On The Decline
A new HSMAI/TrustYou White Paper on “Do You Know Your Guests” is reporting that even prior to COVID there has been a significant decline in guests leaving online reviews in TripAdvisor and Google. The report also offers other findings about guest behavior since the pandemic and it can be downloaded here.
Here's What Adventure Travel Looks Like Circa 2021
After being stuck inside for months on end, consumers are traveling and want to enjoy over-the-top activities to get their adrenaline flowing. Adventure travel is hot and trending now more than ever with a variety of activities most popular including elevated outdoor experiences, volcanic viewings, wildlife encounters, and wilderness therapy. Read more in Conde Nast Traveler here.
We May Be Witnessing The Death Of The Hotel Lobby
It looks like the opulent hotel lobby with check-in at a massive front desk might be going the way of checking your bags at the airport, where they replaced the check-in lines with little kiosks. With a focus on contactless hotel services, the large front desk will become a pod with check-in stations positioned throughout the lobby and staff members walking around ready to assist guests. Read more in Architectural Digest here.
Travelers Seek Accommodations Which Match Their Beliefs
A new Expedia Group report states that in addition to travelers’ expectations for health and safety, they are also putting more emphasis on values-based booking decisions, such as finding accommodations which match their beliefs on inclusivity and sustainability. Read more in PhocusWire here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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