#Trending - Taco Subscriptions, Travel For Pandemic Burnout, Business Travel Returns Quietly, And Travel Sectors Booming Despite Omnicron
Issue 76 • January 18, 2022

The travel and hospitality industry is figuring out how to make it work despite booming COVID numbers. Taco Bell has created a taco subscription, companies are targeting travel for executives and workers with pandemic burnout, and dude ranches, sleeper trains, adventure cycling, and superyachts are thriving. Check it all out in our three-minute read below.
Taco Subscriptions Are A Thing
It's actually quite genius when you think about it. Taco Bell created a subscription model where for $10 a month you can come in and get a taco every day. Thinking logically, who is going into Taco Bell and just buying one taco? We all know while you are there you're going to get a drink, maybe a second taco, and perhaps something else. Sounds like a great marketing strategy to expand to other F&B outlets. Read more in Gizmodo here.
A New Travel Category Targeting Pandemic Burnout
There is a new category developing in the travel industry — targeting executive and worker burnout with travel recovery programs. These companies are packaging and selling experiences to corporations to help executives relax and recharge and also providing workers with options for remote work in picturesque locations that incorporate wellness options. Read more in Skift here.
These Travel Businesses Are Booming Despite Omnicron
Dude ranches, sleeper trains, hotel villas, polar cruises, adventure cycling, and superyachts and yes, even travel agencies are all booming despite Omnicron. People still want to travel and they are finding out where they can go and how they can get there in a variety of unusual ways. Read all about it in Financial Times here.
Don't Tell Anyone — Business Travel Is Returning

It appears a number of companies have relaxed business travel policies enabling more employees to travel, but they are keeping it on the down-low. Travel was being allowed at some major corporations first to save the company from a catastrophic business loss and now it is being encouraged for revenue generating efforts. But no one is really talking about it. Read more in Skift here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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