#Trending - Space Camp For Adults, A New Definition of Wellness, Desperate Hospitality Campaigns, And Ski Resorts Struggle With Sustainability

Ski resorts offer the greatest environmental conundrum — people love to enjoy the snow on the slopes, but they are creating a ton of carbon emissions by flying in there. There's a new definition of wellness for the coming year. People who are envious about space travel can now simulate the experience. And a look at recent promotions shows the hospitality industry is really getting desperate to grab our attention. Learn more in our three-minute read below.

Space Camps For Adults

Sure some people got very envious when Jeff Bezos, William Shatner, and Richard Branson recently took off for space — but the reality is not everyone has that kind of spare change. So there's one company creating space camp-type travel experiences for adults — out of hotel rooms in Orlando and France to be exact! It's a boot camp for space tourism. Read more in The Washington Post here.

A New Definition Of Wellness

Skift recently hosted its "Design The Future" event in which key executives from a number of leading hospitality brands sat down to discuss what the future would look like. One key finding as it related to rethinking health and happiness focused on the fact that wellness means more than a spa visit. According to the experts, "Wellness encompasses all aspects of hospitality including every single touchpoint from bedding selected to what is served poolside." Read more in Skift here.

The Hospitality Industry Is Getting Desperate For Attention

First we had the Airbnb that was the replica of Carrie Bradshaw's apartment. Then we had the opportunity to spend a night in the "Home Alone" house. And now Hotels.com has gone over the top crazy with a PR stunt requiring someone to stay in a hotel room spruced up with holiday decorations and listen to nonstop holiday music for 24 hours in order to win 25 nights in their Hotels.com account. Do you think this actually sells hotel rooms? Read all about it in Ad Age here.

Ski Resorts Struggle With Being 100% Sustainable

Ski season is upon us and while many of the ski resort areas are working to make their properties more environmentally friendly, the biggest threat to sustainability is Scope 3 emissions — those emissions from people flying into the destination to enjoy the slopes. It's gotten even worse since COVID because more and more people are arriving via private jet. Read more in Business Insider here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

To learn more about JC Communications, visit our website, check out our portfolio, email us, or call us.

JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.