#Trending - Personalization Is The Future, The Conscious Comeback, Marketing Travel Differently, And Being Kinder To The Planet

It's great to see travel companies and travelers are recognizing they need to be kinder to the destinations they sell and we enjoy. The future of hospitality can be described in one word: PERSONALIZATION. And brands are marketing differently post COVID. It's all here in your 3-minute read.

The Future Of Hospitality Is All About Personalization

Now that people are out and about traveling — well as much as they can right now — the expectations for a satisfying experience are going to be higher than ever. What's the key to winning guests and making them happy? Apparently personalization through technology. Read more in PhocusWire here.

Welcome To The Age Of The "Conscious Comeback"

A recent survey of travelers by Virtuoso is showing that COVID is driving people to make different choices on their future travels than they did just over a year ago. Virtuoso's clients are showing an ever-increasing desire to vacation more responsibly and a high percentage indicated that traveling sustainably enhances their overall vacation experience. Read more in Travel Weekly here.

Brands Are Marketing Travel Differently Post COVID

Expedia is shifting gears in its advertising as it realizes COVID changed how people view travel. Whereas their primary pitch used to be how to get the cheapest ticket or the best deal, they realize people think about value differently now. It's all about getting back into the market first with the right messaging. Read more in The Wall Street Journal here.

Pandemic Tourism Impacts Wide Open Spaces

Utah is one of the states which has greatly benefited from Pandemic Tourism and the rush to wide open spaces. But the boon doesn't come without costs. Tourism officials are now working to manage the situation by focusing on quality long-stay visitors versus quantity, distributing visitation to avoid overcrowding, and encouraging responsible travel. Read more in Skift here.

Travel Companies Focus On Being Kinder To The Planet

It seems as if sustainability is being embraced by the travel industry more and more with each passing week. Transitioning to a low carbon business, achieving carbon neutrality, sourcing 50% of electricity from renewable sources, and donating to worthy causes to support people are all on the agenda of some of the major travel brands. It finally seems as if the companies which make business off the world's most amazing destinations are finally realizing they now need to do what they can to protect their meal ticket! Read more in Travel Weekly here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.