#Trending - Opportunities For Disruption In Travel, The First Net Zero Hotel, Living Local Trend Takes Off, And Pandemic Spurs Luxury Travel Growth
Issue 62 • October 12, 2021
There's a lot to keep an eye on this week. We've rounded up opportunities for disruptive growth in the travel space, news about the first net zero hotel to open next year, data about how the "Living Local" trend is taking off, and the surge in luxury travel. Read it all in our three-minute read below.
Opportunities For Disruptive Growth In The Travel Space
The Future of Travel Report is out and it is identifying new terms for the travel industry: "Destination Unknown", "Anchorless Living", "The Great Redemption", and "Travel's Turn Inward". These are predictions based on how the industry is going to readjust post-COVID and current consumer travel patterns. Read more in Insider Travel Report here.
It's Coming...The First Net Zero Hotel To Open In Early 2022
The Hotel Marcel, a 165-room Hilton-branded property is set to open in 2022. According to the architect and developer, the entire premises will run independent of fossil fuel and be powered by energy generated onsite, primarily from solar panels that cover both the hotel rooftop and parking lot. It is believed to be the first of its kind in the US. Read more in CNN Travel here.
Living Local Trend Takes Off
The ‘living local’ trend gained strong momentum in 2021, with travelers igniting their passion for rediscovering closer-to-home destinations and experiences, according to new research by Global Hotel Alliance (GHA). Data of summer travel behaviors from GHA DISCOVERY members globally revealed domestic hotel stays accounted for 88% of all stays around the world from June to September 2021, compared to 72% two years prior (June to September 2019). Read more at Global Hotel Alliance's newsroom here.
Pandemic Spurs A Surge In Luxury Travel
According to media panelists at the Elevate virtual conference, as soon as a destination re-opens people want to go, and because of a desire for comfort and safety, many people who might not have traveled on the luxury level are doing so now. Read more in Travel Pulse here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
To learn more about JC Communications, visit our website, check out our portfolio, email us, or call us.
JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.