#Trending - Loyalty Programs Need To Evolve, Hotels Are Considering Add-On Fees, And The Lobby May Never Be The Same

HOTELS TAKE NOTE! Things are evolving rapidly and hotels need to keep up. From a design perspective, shower curtains and doors are a thing of the past, hotel lobbies may never be the same, hotel add-on fees are a distinct possibility, and loyalty programs need to change. Read it all in our three-minute read below.

Shower Curtains And Doors Are A Thing Of The Past

Say goodbye to the shower curtain/door in hotel bathrooms. These days hotel design is more about minimalism and clean lines versus something to keep the bathroom floor dry. Shower curtains don't read luxurious or elevated and swinging doors mean a need for more space — which many bathrooms just don't have. Read more in Condé Nast Traveler here.

Hotels Are Considering Add-On Fees Like Airlines

Some small hotel groups are taking a cue from the airlines and trying out add-on fees to boost revenue. In addition to the hefty resort fees many properties are now charging, some hotels are toying with adding on fees to use the pool, check-in early, or even get clean towels! Read more in KARE-11 here.

Hotel Lobbies May Never Be The Same

Before COVID-19 struck, hotels were pulling out all of the stops to get guests to spend less time in their rooms and more time in the lobby. From concerts and special events to great rooms where you can eat and drink, work on free WiFi, or just chill out with friends, the more the merrier was the philosophy of most brands. And then COVID checked in and all of that has all changed. Read more in Travel Weekly here.

The Loyalty Game Is Evolving — Can You Keep Up?

A recent study by Phocuswright finds the pandemic has motivated loyalty program members to try new providers. Miles and points can't buy loyalty anymore. It is not enough to just provide the offered product. It's also about confirming satisfaction in a meaningful way, being there when things go wrong, and responding appropriately to customer issues. Read more in PhocusWire here.

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