#Trending - Consumers Ditch Status Symbols, Loyalty Is Key As Travel Resumes, Travelers Are Booking Farther Out, And A New Sustainable Hotel Brand Launches

What is motivating people to purchase these days? Hint — it's definitely different since COVID. Loyalty programs may be the key as travel resumes, consumer confidence is showing in longer booking windows for travel, and there's a new sustainable hospitality brand. It's all here in your 3-minute read.

Consumers No Longer Own "Things" As Status Symbols

If you want to increase sales, you need to tap into what motivates people to purchase. The consumer mindset has shifted: People are no longer buying products based solely on price and quality. They instead care about convenience, comfort, ethics, and sustainability. Read more in Media Post here.

Loyalty Programs May Be Key As Travel Resumes

Collaboration in loyalty programs offering a wider range of services may be the key as the travel industry starts to recover. According to a recent report by GlobalData, “Loyalty programs are not new, but it is clear companies across the travel and tourism supply chain now see them as key to keeping customers engaged throughout the pandemic. The more value the offering can provide, the higher incentive to book or stay with a particular brand.” Read more in Hotel Business here.

Consumers Feel More Confident In Booking Farther Out

A Skyscanner report is showing travel habits are changing as travel confidence returns. Americans now feel more confident to book on average 70 days out. Respondents indicate they are willing to pay more based on things such as convenient flight times, fewer stops or direct routes, airline safety ratings and flying with a specific airline. Read more in Travel Weekly here.

Sustainability Growth Spurs Purpose-Driven Hospitality Brand

For those who may think sustainability is a passing fad, think again. Preferred Hotels & Resorts has witnessed the growth in both consumers seeking sustainable properties and properties being more sustainable, and as such, launched Beyond Green as a curated guide for travelers seeking a more purposeful way to explore the world. Read more at Beyond Green here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.