#Trending - Bucket List Travel Is Up, It's The Summer Of Resort Travel, Biodegradable Sunscreen Is In, And Facebook Helps Italy Tourism
Issue 44 • June 8, 2021

If last summer was the year of the road trip, 2021 is all about resorts. Bucket list travel is on the rise, destinations want us to toss the Coppertone, and Facebook is helping Italy recoup its tourism. Check it out below.
Travel Bucket Lists Are Growing Shorter
COVID has forced a major mindset shift. People are gravitating toward more adventurous experiences because our relationship with our own mortality has changed quite a bit. After a year of lock down and witnessing people die from COVID, the realization that life is indeed short has moved to the forefront and people want to travel big NOW and experience it all. Read more in Euro News here.
Destinations Are Banning Non-Biodegradable Sunscreen
They came. They saw. They left damage in their wake. More and more destinations are now banning certain sunscreens which are having ill effects on coral reefs and the environment at large. A growing field of scientific research shows that chemicals commonly used in sunscreens are contributing to the bleaching and destruction of coral reefs. Read more in Conde Nast Traveler here.
Facebook Launches Program To Help Italy Tourism Recovery
Facebook is launching some digital programs in rural Italy to help businesses there promote tourism and recover from the pandemic. Seems like an odd spot for the social media giant to focus its efforts. Perhaps a Mark Zuckerberg favored destination? Read more in Skift here.
2021 Is The Summer Of Resorts
If 2020 was the summer of road trips, 2021 is the summer of resorts. While many of last year’s trends persist — vacation home bookings have surpassed their pre-pandemic levels — new trends are emerging. A list of this summer’s top destinations for US travelers is basically a rundown of North American beach towns and at these beach locations, travelers are opting for package deals such as all-inclusive resorts, where there are fewer unknowns. Read more in Vox here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
To learn more about JC Communications, visit our website, check out our portfolio, email us, or call us.
JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.