#Trending - Americans Are Confused About Summer Travel To Europe, Spa Menus Need Rejuvenating, Sleep Is The New Luxury, And Room Service May Never Return

To go or not to go to Europe this summer — that is the BIG question. Spa menus need to be less standardized, sleep is the new luxury, and we may have seen the last of room service as we know it. Check it out in a three-minute read below.

Summer Tourism To Europe Is Beyond Confusing For Americans

To go or not to go to Europe this summer? Confusion over travel rules and new virus outbreaks are contributing to another questionable summer for Europe's tourism industry. New rules seem to crop up daily and the confusion over vaccine passports, what you need to get in where, and where one can actually go are threatening to wreak havoc on an industry desperate for American business. Read more in Travel Weekly here.

The Standard Spa Menu Needs A Rejuvenation

In this age of hyper-personalization and customization, there's one thing that needs to be changed: the spa menu. Spa innovators are reporting that while the "signature" spa treatments on a hotel or resort's spa menu might be a standard brand-wide offering which is perfectly choreographed, they aren't really doing much to attend to the specific needs of each spa guest. With today's focus on well-being, guests really want spa staff to customize treatments to their particular needs. Read more in Hotel Executive here.

Hotel Room Service May Be Going, Going, Gone

Let's face it, prior to the pandemic, hotels were already doing away with room service. The pandemic made it easier to stop offering the convenience, and now it seems as if properties have found an alternative: third-party delivery services like GrubHub. Read more in Travel Weekly here.

Sleep Is The New Luxury

After a year of people working from home, distance learning, and just being locked up, wellness retreats are providing the most coveted amenity they can offer: a good night's sleep. Properties are focusing on ways to help people to detox and disconnect — all in search of those elusive zzzs. It's a great idea and an important amenity and something that doesn't need to be relegated to wellness retreats only! Read more in Conde Nast Traveler here.

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