#Trending - A Winery Airline, Top Caribbean Hot Spots For 2022, 6 Industry Trends To Watch, And Marriott's New R&D Lab

Issue 75 • January 11, 2022

This is going to be a year of fast pivots. With things evolving so quickly, companies will need to turn on a dime and figure out how to be profitable in the new normal of the moment. Marriott seems to be poised to do that with a new R&D Lab studying travel trends and how they can best outfit their properties to fit what's popular. Speaking of which, have you heard about the winery airline? There are six story lines travel marketers need to pay closer attention to, and one Caribbean expert provides her picks for the hottest islands in 2022. Check it all out in our three-minute read below.

Yes There Is Actually A Winery Airline

New Zealand beverage company Invivo & Co has launched Invivo Air, believed to be the world’s first winery airline. It's even got celeb investors including Sarah Jessica Parker and Graham Norton. Right now the plan is for domestic flights within New Zealand to encourage regional tourism. Read more in The Drinks Business here.

These Caribbean Islands Could Be Hotter Than Ever This Year

Let's face it, the Caribbean is almost always a popular destination — except perhaps during hurricane season. When looking at COVID restrictions and numbers, Travel Weekly's well-known Caribbean Editor Gay Nagle Myers has made her predictions for the top destination spots in 2022. Read more in Travel Weekly here.

The Travel Industry's 6 Under-Appreciated Story Lines

If you work in marketing in the travel and tourism industry, you need to be mindful of any impact on your business. According to Skift, there are six key story lines in the travel industry people have been overlooking and they relate to Chinese travelers, outdoor tourism, booking windows, and more. Read all about it in Skift here.

Marriott Creates An R&D Lab To Study The Future Of Travel

Marriott will soon launch a 10,000-square-foot design lab set to study the future of travel and how it impacts its hotels. The R&D lab will work on things like how to make Marriott hotels run better with the bleisure demand sector dominating the travel landscape. It also plans to take a much closer look at the future of construction, building operations, in-room amenities, and sustainability as it looks to go Net Zero by 2050. Read more in Travel Weekly here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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