#Trending - A Shift In Wellness Travel, Daily Housekeeping May Be A Thing Of The Past, Multi Micro-cations, And Ways To Vacation More Sustainably

Issue 49 • July 13, 2021

Here's a new term for you: Multi Micro-cation! Find out what this means — as well as the hospitality industry's move to can daily housekeeping, ways in which wellness travel is addressing post-COVID issues, and sustainable ways to travel — in this week's three-minute read.

A Shift In Wellness Travel To Incorporate Grief Recovery

COVID-19s effects are still upon us and the travel industry is seeing many people needing to get away to deal with challenges brought on by the pandemic: death of loved ones, loss of jobs, divorces, and more. Suddenly "wellness retreats" are being eyed to assist with grief recovery as well. Read more in Travel Weekly here.

Is Daily Housekeeping Destined To Become A Thing Of The Past?

Hilton just became the first major hotel brand to do away with daily housekeeping. Is this truly a move to preserve safety for guests, a solution to the lack of housekeepers willing to come back to work, or better yet, a cost-cutting measure? Interesting they aren't doing it at their higher-end properties, where luxury guests expect someone to pamper them. Then again, if we're staying at a hotel, don't we all? Will other brands follow? Read more in Travel Weekly here.

2022 Is The Summer Of The Multi Micro-cation

Yes, you read that right, a new survey from Alliance Partners travel insurance has revealed that this is the summer of the "multi micro-cation". It means one in three Americans will take multiple vacations between now and September, favoring shorter trips over the traditional week-long or more vacation. Read more in Insider Travel Report here.

Ways To Make A Vacation More Sustainable

Now that travel is rebounding, many consumers are looking at ways to make their travels more sustainable. Consciously traveling consumers should opt for trains over planes and cruises, longer vacations instead of shorter trips, holiday apartments over luxury hotels, etc. Read more in DW Akademie here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit. ​ We encourage you to take a few moments to think about how your company can operate in a more sustainable way as every little bit helps.

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We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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