#Trending - A Carbon Offset Concierge, What Wellness Travelers Really Want, How The Pandemic Has Changed Travel, And Where Consumers Are Heading Now

Issue 63 • October 19, 2021

You knew someone was going to come up with it: a "Carbon Offset Concierge." Read about this new job, where travelers are headed this fall, what wellness travelers REALLY want, and interesting perspectives by travel leaders on how the pandemic has changed the journey below.

The World's First Carbon Offset Concierge

We've seen all types of butlers (beach, bath, etc.), but now an Aruba resort has just added a "Carbon Offset Concierge." The property is already certified as a carbon-neutral hotel, but the installation of the new Concierge position helps travelers to use the offset program offered by their airline — or they can ask the concierge to offset the emissions through another program of their choice. It's actually not that expensive to do so. Read more in Travel Weekly here.

Where Travelers Are Headed This Fall

According to an Expedia survey, travelers are headed to BOTH open spaces and cities through November. Top destinations include Las Vegas, Orlando, New York City, Cancun, Orange County, CA, Chicago, Los Angeles, Riviera Maya, San Diego, and Miami. As for who is traveling, Millennials are in the lead (67%) compared to Gen Z (61%), Gen X (53%), and Boomers (53%). Read more in Hospitality Net here.

What Do Wellness Travelers Want?

The Wellness Travel Association recently polled membership to find out exactly what wellness travelers seek. What was also interesting was what they DON'T want, including access to fitness trackers and apps to monitor heart rates, meetings with nutritionists, and one-on-one consultations with medical professionals. The three themes of what they DO want include: physical safety plus being safe from exposure to COVID, access to stillness and quiet spaces, and nature and the outdoors. Read more in Travel Pulse here.

How The Pandemic Has Changed Travel

A collection of interesting perspectives from those who know including author Paul Theroux; the founder of the Lonely Planet Guides; Brian Kelly, The Points Guy; and others. This quote by Peter Greenberg was particularly on target: "I’m very sensitive to those in the travel, tourism and hospitality business who may be using the pandemic as an excuse to permanently cut essential services, and I’m alerting my audience to this disturbing trend." Read more in Travel Weekly here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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