#Trending - Twists And Turns In Travel Preferences
Issue #19 • August 4, 2020
Luxury travel is taking on a new twist as consumers are opting for motels — and for good reason. Those of you dumping money into pay-per-click ads might want to rethink that strategy. Here’s your 3-minute read on what’s trending this week in the travel industry.
Travelers Will Be Plotting Epic Trips Over The Next Few Years
Being forced to stay at home for weeks and now having limits on where you can travel has created a lot of pent-up demand to get out and see the world. The prediction is that travelers who can afford it, will be planning epic, once-in-a-lifetime vacations over the next few years. Read more about this and four other trends changing the way we travel (staycations, wilderness seeking, isolation holidays, and more) after Coronavirus in Conde Nast Traveller here.
Luxury Travelers Are Opting For Upscale Motels
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Motels which offer no elevators, guest room doors accessed from the outside, limited contact with others, and few indoor facilities are becoming the perfect prescription for a pandemic vacation for the LUXURY traveler believe it or not. Read more in Bloomberg here.
Google Ads During The Pandemic Are Probably NOT The Way To Go
As travel drew to a halt, many tourism companies and hotels dumped a lot of money into Google ads only to see little return. Google’s response? “Don’t spend as much money as you are.” Read how one of the industry’s biggest resources for pay-per-click ads and SEO is showing little compassion for a suffering travel marketplace here in Skift.
Hemp Goes Mainstream
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Hemp sales used to be relegated to hippie shops and touristy areas, but the product is now going mainstream — including to luxury hotels! From a cannabis boutique at a luxury LA hotel to cannabis-infused chocolate truffles and Hemp guest bathrobes and decor, Hemp goes mainstream circa 2020. Read more in Benzinga here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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