#Trending - The New Normal

Issue 13 • June 23, 2020

Will we go back to the way things used to be? Unfortunately, not right now. As travel companies race to adapt to a COVID mentality, we're seeing modern new inventions, old school layoffs, and a shift in consumer mindset. Here's your three-minute read.

Robot Butlers, Digital Menus, E-Concierge Services And More

Hotels are identifying new ways to operate as they re-open to welcome guests. From digital menus and room service food carts left outside the door to a 24/7 e-concierge service on your phone and Jetsons-inspired butlers to deliver luggage to guest rooms, it's a whole new world out there. Bloomberg reports on the latest developments here.

Employee Furloughs Are Turning Into Layoffs At Major Brands

LinkedIn was littered with "thank you" and "good-bye" posts as Hilton implemented a huge layoff last week. For some reason the major brands seem to be most heavily impacted versus the smaller independents. Here's a look into the Hilton situation by Skift here.

Will Travel Retail Distribution Need To Change?

As travel companies are reopening and soliciting for business again, will the travel distribution retail landscape change? As brands attempt to recover, there is the potential for collaboration between service providers that instills trust and, hopefully, loyalty in the process. PhocusWire poses an interesting theory here.

Americans Would Give Up Internet To Travel Right Now

As much as Americans LOVE their WiFi connection, they would give it up in order to travel. These are the findings of a new American Express commissioned study. Other notable developments include a preference for hotels over home-shares and road trips versus airline travel. Check out the results in Travel Agent Central here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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Wilmington, NC

917-930-0062

Jane@JCCommunicationsllc.com

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