#Trending - Put These Stories On Your Radar This Week
Issue 25 • January 26, 2021
We start off with the types of travel stories journalists find newsworthy in 2021, touch on how eating at home during the pandemic is causing problems in landfills with the large amounts of plastic delivery containers being trashed, and end with a nod to a CPG company which decided to create a playlist of songs timed perfectly to how long you should cook one of their pastas! Now that's brilliant innovation in action.
What Travel Journalists Consider Newsworthy In 2021
According to a recent survey of travel writers and content producers, the majority of respondents think domestic stories and headlines on destinations closer to home will be their top focus. Other stories ranked in order of preference: 1) Close to home travel; 2) underrated destinations; 3) responsible travel; 4) health and wellness; 5) travel safety; 6) travel innovation; 7) non-travel. Read more in Insider Travel Report here.
Eating At Home During The Pandemic Cost The Environment
Home delivered food via UberEats, Door Dash, Grub Hub, etc. was at an all-time high during the pandemic. But what many of us don't realize is that all of the packaging necessary to transport our food to our doors was at a huge climate cost. This article talks about the impact in Australia, but the United States, no doubt, has had similar consequences and we urgently need to figure out a way to reduce waste from single use plastics for meals ordered online as COVID continues to force many of us to rely on takeout. Read more in the Conversation here.
Revenge Travel, Solo Travel, Purposeful Travel, And Slow Travel Trending
Trendspotters are seeing travel returning with a vengeance just as soon as borders open up. From revenge travel and solo travel to purposeful and slow travel, any way you look at it, people WILL be traveling — hopefully sooner rather than later this year. Read more in Travel Weekly here.
Creativity In Action - Playlists Timed To Cook Pasta
Kudos to Barilla pasta, which teamed up with Spotify to curate playlists for songs perfectly timed to cook specific types of their pasta! This is a great example of brand partnerships at their best and a company working to find new and different ways to engage with its consumer audience. Read all about it in Muse by Clio here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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