#Trending - Pandemic-Driven Trends

Issue 24 • January 19, 2021

#Trending is back for 2021! This year we are keeping a watchful eye on both travel and sustainability. We're starting off with pandemic-driven trends which have impacted travel. And sustainability and travel come together as we see how COVID had an unintended consequence on overtourism. Learn more in a quick 3-minute read.

“Vaxications” Will Be A Thing

It’s a new phrase being coined for the expected boom in travel bookings as people plan vacations to celebrate they have been vaccinated against COVID. Read more as well as six other Global Travel Industry Trends in Lodging Magazine here.

Consumers Will Show No Mercy For Brands Who Make Mistakes

Consumers in 2021 are aware and educated. There’s simply no leeway if you aren’t walking the sustainable green walk these days. A sustainability manager will soon be a “must have” for all companies as you’ll be taken to task for single-use plastics and straws, non eco-packing, and more. Read more in Green Queen’s Top Sustainability Trends For 2021.

Pandemic-Driven Travel Trends Here To Stay

Private yachts, private jets, residential-style hotel accommodations, and villa rentals all seem to be here to stay. And luxury travelers are definitely NOT staying put – even if they can only travel domestically for the time being. Read more in Travel Weekly here.

How Destinations Navigate From Overtourism To Sustainable Tourism

Within what seemed like minutes, some travel destinations went from complaining about overtourism to the shock of undertourism. As the world hopes to reopen this year, NOW is the time to plan to navigate a shift to sustainable tourism. Read more in PhocusWire here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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Wilmington, NC

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Jane@JCCommunicationsllc.com

www.jccommunicationsllc.com