#Trending - Making The Best Of A Bad Situation

Issue 17 • July 21, 2020

How do you calm the fears of consumers afraid to travel? Some companies are pulling out all of the stops by featuring packages with private jet travel or offering COVID health insurance. Here’s your 3-minute read on how companies are pivoting not just in a COVID era, but one in which sustainability and wellness matter too.

Whisky Goes Sustainable

The pursuit of sustainability is becoming a hot topic in boardrooms these days and it has made its way to the alcohol industry in a big way. Well-known brand Johnnie Walker has announced plans to sell its product in PAPER bottles beginning in 2021. Read more from CNBC here.

COVID Health Insurance Policies

To calm consumers’ fears of getting sick while on vacation, some hotels and resorts are now offering medical insurance for COVID-related incidents during their stay. One particular resort group is offering coverage which includes up to $113,475 in medical expenses related to COVID-19 infection, including fees for medicine, hospitalization and the use of an ambulance. Read more in TravelAge West here.

Packages With Private Jets

Some luxury properties are getting so desperate for business, they are even offering packages which include flights by private jet. The Four Seasons Resort, Lanai — which recognizes travelers to Hawaii have to quarantine for 14 days — is banking on the fact guests will not mind doing so at their luxury property. Read more from CNN here.

A New Interest In Wellness

During a period of time when the world is hyper-focused on NOT getting sick, it’s also spawned a new interest in staying healthy. “Wellness” has moved to the forefront of the consumer mindset even stronger than before and companies need to recognize it’s become a priority for many. Read more in HospitalityNet here.