#Trending - It's Nice To See Creative Thinking
Issue 22 • August 26, 2020
COVID has forced businesses to rethink how they do everything. It’s actually great to see ingenuity and out-of-the-box thinking as brands probably were getting a little bit too lazy. Who would have thought a beer company would create a virtual five-star hotel? Or food trucks would leave the city? We’ve captured what’s hot and trending this week in a 3-minute read. Enjoy.
A Beer Brand Is Bringing Five-Star Hotel Service To Homebodies
Add this to your list of those thinking way outside the box. Stella Artois has created a virtual Hotel Artois at Home. Perks include doorside contactless check-in, mini-bar with snacks and a room service care package, along with a tablet that will facilitate virtual interactions with a hotel staff stocked with celebrities including wake-up calls from Liev Schreiber. Read more in Marketing Dive here.
Consumers Aren’t Posting About Their Travels On Social Media
Apparently it’s viewed in bad taste to be traveling and sharing about it on social media — which is one of the biggest themes for social channels. From fears of being judged by others before it’s considered safe to travel to other forms of travel shaming, COVID has significantly impacted our social sharing habits as well. Read more in The New York Times here.
Subscribe To Everything. Own Nothing.
Consumer behavior is on the move again. Why buy something when you can “rent” it. From Spotify and NetFlix to furniture subscriptions (renting desks while working from home), car leases, and suburban home rentals as people flee the big cities, the pandemic has just reinforced the belief that a transient lifestyle is well suited to uncertain times. Are there possibilities for subscriptions in your business? Perhaps a monthly pool pass for locals? Read more in Engadget here.
Food Trucks Hit The Suburbs
With the huge migration from the major metropolitan areas, food trucks were left with no one to sell to. What to do? Go where their customers went: to the suburbs! Food trucks are now venturing out to where most people are working and spending their time: at home. Read more in the Associated Press here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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