#Trending - Iceland Rethinks Tourism And Consumers Would Give Up Sex To Travel Now

Issue 30 • March 2, 2021

The demand for travel is so pent up that people are willing to give up EVERYTHING just to go NOW. We're also looking at how comfort carbs are trending, Iceland is rethinking tourism, and consumers are self-motivated to reduce food waste. Here's your three-minute #Trending read for the week.

People Would Give Up Their Job, Sex, And Partner To Travel Now

A new survey from Trivago finds consumers in the US and UK are so desperate to travel right now, they’d give up all their savings, sex for a year, their partner, and their job! Read more in Hotel Business here.

Bagels And Lasagna Are Having A Moment

It seems like comfort food and carbs are what people seek in a pandemic. Bagels and lasagna are indeed having a moment. In New York City, pastry chefs are launching delivery businesses to feed demand for indulgent desserts and other baked goods. Read more in SmartBriefhere.

Consumers Feel Self-Motivated To Reduce Food Waste

We're doing more takeout, eating more at home, and bringing in lots of single-use plastic from food containers to cutlery. While this is an issue the industry as a whole will need to address, many consumers feel self-motivated to reduce food waste by not ordering more than they can eat, reusing the food packaging, and patronizing restaurants who do things like compost or provide discounts for customers who reuse containers. Read more in SmartBrief ​ here.

Iceland Is Rethinking Tourism To Become More Sustainable

Iceland had a meteoric rise in popularity for tourism, but with a nine-month pause, it's been rethinking how overtourism has impacted its delicate ecosystems. The solution? Encourage people to stay longer, travel slower, and make use of the country’s greatest asset in a COVID-minded world: space. Read more in Conde Nast Traveler here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit.

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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