#Trending - Hotels Launching Subscriptions, A Beer Spa, And A Continued Boom In Multi-Generational Travel
Issue 31 • March 9, 2021
Hotels are getting into the subscription model and it could be a really smart move. Did you know you can now luxuriate in a beer soak? Guess which domestic destinations are busier than ever, and more. Here's your three-minute #Trending read for the week.
You Heard It Here First: There's Now A Beer Spa
Well we've drunk it, participated in beer yoga classes, cooked with it, and now you can soak in it. The first beer spa has opened in Denver, Colorado where you can sit in a tub of hops. Read more in Craft Brewing Business here.
And The Most In-Demand Domestic Destinations Are...
Spring Break and summer travel bookings are already picking up with the most in-demand domestic destinations being Florida, Hawaii, California, Texas, and Georgia. Georgia??? Read more in Travel Weekly here.
Multi-Generational Trips Will Continue To Grow
Prior to the pandemic we were seeing an uptick in multi-generational travel, but since families have been separated during lock down and realize what a gift travel truly is, we're going to be seeing a huge uptick in families traveling together to experience the world. Another winner from this trend — private villas who will benefit from families seeking larger accommodations. Read more in Travel Pulse here.
Hotels Moving To The Subscription Model
Instead of marketing overnight stays, hotels are switching their focus to flexible monthly subscriptions — often at a much lower price point. With the rise of subscription giants like Netflix, Spotify, and HelloFresh, if we’re already buying into this model for movies, music, and meals, why not add accommodation to the mix? Creatives already seem to be jumping on board. Read more in Digiday here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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