#Trending - Getting Out The Crystal Ball For What's Next In Travel

Just as it was impossible to predict the impact the pandemic would have on hotels and travel, it's proving just as difficult to set expectations for the rebound. Top travel editors are weighing in with what they think we'll see, consumers are telling us what they think of hotels' current new cleaning standards, and more in this week's 3-minute read.

Here's What Top Travel Editors Are Saying About The Future Of Travel

It's a mixed bag of opinions. The cruise industry will bounce back, but not without some challenges. Consumers are expecting travel deals. Intrepid travelers will be the first to venture out. Early adopters will head to places they haven't been before. And the future of theme parks is tied to personal risk tolerance. Read more in  Travel Weekly here.

Does Your Brand Have A Communications Map?

It's not up to us as marketers anymore to decide what's best for our customers. Consumers are now leading the charge, expecting brands to understand how to distribute content and ideas to attract them and invite their participation and involvement. For the indefinite future, many consumers are questioning how and when they’ll spend, save, or even make money in new ways, as well as how they’ll remote work, educate and entertain children, and stay healthy, among other unknowns. It's time to get more strategic in how we market to our target audience. Read more in Barkley's here.

What's In Store For The Holiday Travel Season?

Believe it or not, the holiday travel season is just a few short months away. Travel agents are sharing what their clients are already booking. Domestic travel is hot as are Mexico and Caribbean destinations. Optimistic cruisers are still booking for New Year's. And travelers cannot help but yearn for Europe and other far-flung destinations. "Cancel For Any Reason" insurance is also very popular. Read more in Travel Pulse here.

Hotel Guests Are Not Seeing The New Cleaning Standards

While every hotel is touting new and improved cleaning standards, it doesn't seem to be making an impression on guests. If anything, guests are seeing relaxed mask policies, dirtier rooms, a drop in basic guest room maintenance, and are leaving bad TripAdvisor reviews as a result. Read more in The New York Times here.

Forward To A Colleague Or Associate Who Wants To Be #Trending.

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