#Trending - Expedia's New Travel Survey, Taking Sustainability Habits On The Road, And TripAdvisor
Issue 29 • February 23, 2021
Good news that people are planning to travel frequently, longer, and spend more money. They're also committed to being more sustainable when they explore. Check out these stories and Expedia's latest "2021 Travel Trends Report" in our three-minute read.
Consumers Are Committed To Taking Sustainability Habits On The Road
Sustainability is having a far-reaching effect for consumers post pandemic — including when they travel. Consumers want to be sustainable no matter where they roam and want to believe in all of the brands they do business with. Read more about InterContinental Hotels Group's survey on sustainability and their 10-year plan in Travel Weekly here.
COVID-19's Impact On The Brands We Invite Into Our Homes
Lockdown affected how we view our homes and how we viewed brands we invited into our homes. Time Out Magazine, for example, was forced to shift content to focus on "Time In". Read more about this fascinating Barkley US study on how consumers have changed their impression of brands as they relate to their homes here.
Booking Direct Versus TripAdvisor's Subscription Model
In its continued bid to monetize itself, TripAdvisor is now launching a subscription model. Meanwhile hotels are all about the "book direct" messaging. Does TripAdvisor really offer enough benefits to get people to pay $99 annually for a subscription that essentially gives them OTA "discounts"? Read more in Skift here.
Expedia's 2021 Travel Trends Report Shows People Will Spend More And Travel Longer
Travelers will take more trips and extend their vacations, are more likely to travel once the vaccine becomes widely available, and will spend more on travel. Check out the specific stats and data in the Expedia 2021 Travel Trends Report here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit.