#Trending - Every Week There Is More To Learn
Issue # 21• August 18, 2020
At least we can say the trends happening post COVID are never boring. We’re seeing adaptations in consumer shopping behavior, new terminology like “Revenge Travel” and the return of the “Trip To Nowhere” of all things. Get some inspiration for how you look at your marketing in 3 minutes below.
There’s A New Term To Know: Revenge Travel
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It’s been dubbed “Revenge Travel” — people going on extra trips or splurging after the Corona Crisis because they were deprived of that possibility for so long. Whether it will happen sooner versus later after a vaccine has been found remains to be seen, but some in the industry are hoping it will bring tourism back with a bang. Read more in The Washington Post here.
How The Pandemic Has Changed The Way Consumers Shop
Pandemic shopping has compromised much of what makes in-person experiences meaningful, from discovery and spontaneity to human connection. Yet with so many people opting to shop online, the purchase model may be disrupted forever, providing retailers with an opportunity to change the way they market to us and we consume. Read more in Fast Company here.
Could “Trips To Nowhere” Become A Thing Again?
With so much of the world closed to travel, that age-old cruise phenomenon of the “cruise to nowhere” might be resurfacing. Airlines in China and Taiwan are beginning to sell “flights to nowhere” to appease travel-starved consumers. Some cruise lines are following suit. Read more in PhocusWire here.
Virtuoso Reports On Consumer Travel Sentiment
Younger consumers appear ready to venture out first, booking windows are getting shorter, people may travel for the holiday season, and the 2021 cruise season could be successful. Read more about Virtuoso’s survey findings reported at Virtuoso Travel Week in Travel Weekly here.
Forward To A Colleague Or Associate Who Wants To Be #Trending.
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