#Trending - Bikepacking, Privacy As The Ultimate Luxury, And Hotels Go Hollywood

Issue 32 • March 16, 2021

How do you keep a Hollywood production as risk-free as possible? You check everyone into a hotel and stay locked down there for the duration. We've also got news on the latest American Express Global Travel Trends Report, the rise of bikepacking, and more. Here's your three-minute #Trending read for the week.

New Survey Says Privacy Is The Ultimate Luxury

The 2021 American Express Travel Global Travel Trends Report says a lot about current travel trends. Consumers want to spend more, stay longer, view privacy as the ultimate luxury, and are trying to be more aware of sustainability-friendly travel brands to support. Read more in PhocusWire here.

Lag In Business Travel Could Become Permanent

Do we really need to fly across the country or around the world to seal the deal? The Global Business Travel Association is reporting commercial travel might not recover to its pre-pandemic peak of $1.4 trillion until 2025! The pandemic forced many salespeople to find new ways to develop and strengthen business relationships and face-to-face meetings may no longer be necessary. Read more in Bloomberg here.

Bikepacking Is On A Roll

Bike sales surged during COVID and now the more adventurous are going bikepacking: taking multi-day bike trips with your gear strapped to you and your bike. It's the perfect combination of social distancing, getting out in nature, and exercising. Read more in Condé Nast Traveler here.

Hotels & Resorts Survive COVID By Becoming Production Sets

COVID hit Hollywood production very hard, but many producers realized they could create closed sets and manage risk by bringing everyone on site to a locked down hotel or resort. From The Bachelor to Chopped, TV production checked in and proved to be a salvation for many properties. Read more in Variety here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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JC Communications does its part to be sustainable. Our team works entirely remotely, thereby reducing carbon emissions from commuting to an office; we think three times before printing anything on paper; and we work to do business with vendors and clients who are oriented to doing good for people, planet, and profit.

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We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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