#Trending - Adapting To A Post COVID Travel World

Issue 18 • July 28, 2020

Americans are seeking new and different ways to vacation while hotels are forced to modify how they deliver service — pushing everyone out of their comfort zone and motivating some creativity in the process.

American Sentiment Toward Travel Safety Holds Steady

While the number of COVID cases in the US is on the rise, American sentiment toward travel safety has not declined. According to MMGY Global’s “Travel Safety Barometer” ​ the number of respondents who plan to take a leisure trip within the next six months has held steady at 40 percent since early June. The good news is that the perception of safety for domestic flights and hotels is rising. Read more in Travel Agent Magazine here.

RVs, Camping, And Glamping Are On The Rise

As a result of COVID-19, one hot travel trend appears to be road trips and separated lodging — which is accounting for the scarcity of RVs and the new appeal of camping and glamping. From Maine to Wyoming, travelers desperate to get out and do something different are seeking luxury tents, tiny houses, and more. Follow the latest in Forbes here.

Hotels Embrace Gimmicks To Spur Bookings

Desperate to reclaim some business for the summer and fall, hotels are pulling out all of the stops to lure travelers. From renting out entire floors and “honesty rooms” where guests pay what they can afford, to discounted rates for extended-stay “workcations,” the creativity factor is off the charts in hotel marketing. Read more in Bloomberg Pursuits here.

How Hotels Are Adapting Amenities To A COVID World ​ It'

Due to the need for cleanliness, safety, and security, hotel operations are drastically changing. From having guests park their own car in lieu of valet and scanning QR codes instead of paper menus to social distancing in lobbies and the end of the breakfast buffet, hotels are forced to revisit every way they deliver service. Reader’s Digest captures ways hotels are changing forever here.


Forward To A Colleague Or Associate Who Wants To Be #Trending.

 

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About JC Communications, LLC

We work with companies in all industries who want to take their brand storytelling to the next level. While we are specialists in luxury, travel, hospitality, culinary, and leisure, we bring our storytelling expertise to all industries, consulting with both start-ups and established companies which have the budget and desire to invest in marketing communications to elevate their product or service, identify new markets, and positively impact their bottom line.

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